Brand strategy for difference makers, community builders, & storytellers.

Hello friend, I'm glad you're here.

If you're overwhelmed trying to craft a great brand experience for your best audience, you're in the right place. Truly, I would love to help you past the overwhelm.

You & your biz deserve a brand strategy that actually connects with your clients. The Brand Personality Blueprint un-complicates the process. Because a logo without a strategy doesn't do your message or your business justice.

Are you tired of feeling stuck?

Maybe you're stuck with a website that you're embarrassed to share. Or, maybe you are running around in circles trying to get some kind of clarity for your brand.

I can help. Let's dig deep and find clarity about who you are, what your brand has to offer, and identifying your best audience. So, the question is: How can I help you gain some clarity?

A bit of my story.

I’m Katie: a creative-meets-strategic momboss living on Jesus & coffee.

I help you craft your unique brand strategy when you're ready to build (or re-build) a profitable brand + biz that feels like you. If you are overwhelmed with the DIY train or underwhelmed with other options, than you're in the right place, friend. My background is pretty varied. I bounced around between majors: English, computer science, child development, theology, & graphic design. Honestly, all of that (plus, you know, LIFE) has shaped my passion for brand strategy.

The first few years of my business, I focused on print design, but I realized that LOVED creating brand visuals. You know those personality tests that figure out if you are left or right brained? Well, I’m almost always right in the middle. This used to really annoy me, but I have realized that it's a strength!

So, naturally, I shifted to designing logos & branding. But there was still something missing.

The first few years of my business, I focused on print design, but I realized that LOVED creating brand visuals. You know those personality tests that figure out if you are left or right brained? Well, I’m almost always right in the middle. This used to really annoy me, but I have realized that it's a strength!

So, naturally, I shifted to designing logos & branding. But there was still something missing.

I realized that a simple client questionnaire wasn't enough to create a successful logo or winning brand strategy. So, I became a teesny bit obsessed with what exactly makes a brand strategy. (So. Much. Information.) Seriously, there's so much to dig into. But I what I found didn't really make sense for the modern online entrepreneur. So, I created the Brand Personality Blueprint to un-complicate the branding process.

Brand Personality Blueprint is all about:
Building a biz that honors your values & leverages your strengths.
Crafting a brand experience that reflects your personality & connects with your people.
Identifies your next steps to keep the momentum rolling.


My Core Values:
Faith & Family • Integrity • Impact • Innovation

Fun Facts About Me...

Noise canceling
headphones.
...not again...
arrow
Singing along to the Disney music.
Let it go...
Introvert.
No worries about cancelling our plans...really it's cool...
arrow
Extrovert.
Girl! We have got to catch up.
What are you doing tomorrow...
Early bird.
Just assume that kids are
magically sleeping thru the night...
arrow
Night owl.
We should just assume
pre-kids here ...because, well, kids...

I Believe...

In honoring my faith in my biz.

That all people are valuable & should be treated with kindness & respect.

In building a biz that honors your values & leverages your strengths.

In margin & sustainability.

In making a difference over doing more.

The stories we tell ourselves are important.

In standing out instead of blending in.

In finding the way YOU work best.

Doing my best work instead of striving for perfection.

In redefining what it means to be "professional".

In asking the hard questions.

In encouraging & lifting up others.

In ditching the idea of balance & finding my own rhythm.

That personal growth is good for your biz.

In building a biz that lights you up.

In building connections with people more than focusing on conversions.

That success is more than metrics.

Apparently I believe in whole lotta things... 😉

Signature Brand & Web Packages

Finally! A brand that makes you feel confident, clear & ready to grow.

No more logo-shame. No more feeling stuck & overwhelmed. It's time to get super clear on who you are talking to, and create a brand that sparks real connection. I'll coach you through my Brand Connection Framework & design a branding suite that gives you space to share your story & build your legacy. Ready?

01. Brand Connection Coaching

02. Main Logo, Variation & Submark

03. Color Palette, Brand Elements & Type Selections

04. Brand Board & Style Guide

05. Social Media Profile + Banner Images

06. Ongoing Brand Support

Brand.

AKA, the whole shebang.

When it's time to double down, and get intentional. You have big dreams, and your lackluster brand & website are holding you back.

I'll coach you through my Brand Connection Framework & design a branding suite & website that gives you space to share your story & build your legacy. Get ready to say goodbye to the nagging feeling that your website and logo are holding you back!

01. Brand Connection Coaching

02. Full Brand Package

03. Website Planning & Strategy

04. Responsive: Mobile & Retina Ready

05. Social Landing Page Included

06. Personalized Training & Ongoing Support

Brand & Web

Branding on point, but your website doesn't do it justice?

Maybe you are already killing it in the branding department, but your website is just not working. The Web package is perfect for you. We'll work together to plan & design a website that gives you space to share your story & build your legacy. Ready?

01. Requires An Existing Brand Suite

02. Website Planning & Strategy

03. Responsive: Mobile & Retina Ready

04. Social Landing Page Included

05. Personalized Training & Support

Web

Project Timeline

01

The Discovery Phase is when we'll walk through my Brand Connection Framework. This is the time to dig deep, get real with your goals & how to best connect with your audience.

02

The Design Phase kicks off with a moodboard to make sure we are on the same page. Then, we'll move on to your logo or website structure & then the rest of the design.

03

Pop the bubbly! The Delivery Phase is all about wrapping up your design project with personalized training and file delivery. It also includes complimentary 30 day technical support.

Let's Work Together

You know that branding is important, but there is So. Much. Information. out there. Sometimes, it's solid advice, and sometimes it's more miss than hit.

Enter the Brand Personality Blueprint: all about how to find your brand sweet spot. (That's the place where your own personality & strengthens meets the needs & expectations of your people.)

Head over to the Services page to peek at the BPB options. There's something for every budget.

Let's grab coffee.

Have some questions? Curious about working together?

I get it. You aren't sure if you need a designer or a brand strategist. Or maybe you've never heard of a brand strategist/coach. Go ahead and book a complimentary coffee chat. We'll meet over a video call for 30 minutes, and I can answer your questions "in person".

I'm promise it's not so bad if you are a fellow introvert!

Frequently Asked Questions...

Why should I work with a brand strategist?
OK, why should I work with you specifically?
Do you offer payment plans?
Do you offer design services?
What exactly is the Brand Personality Blueprint?
What are the different BPB experiences?
Can I get help, like, right now?
Who do you work with?