Natalie Zepp is a lifestyle photographer in Pensacola, Florida. Her style is clean and fresh, and she always manages to find beauty in the everyday. Natalie had a wordmark that was good, but it lacked the personality that she wanted. I took her existing wordmark and created a custom, hand-painted texture to give her logo more personality. The inky, watercolor effect was created with textured paper and high pigmented inks, and then meticulously digitized in Illustrator.
No brand suite is complete without graphic elements to use throughout your print and web materials. The custom texture is paired with slightly abstract bird shapes and hexagons. The organic nature of the main logo and elements is balanced by the monochrome color palette and clean secondary typeface.
Sometimes you have a solid foundation, but you need a little help to create a brand that reflects your creative vision. Check out the services page to book your brand refresh.