THIS is the part of branding no one talks about, but it makes a huge difference. Brand Specs is where you organize your brand words, catch phrases, vibes, and practical things like email templates that make your brand feel like YOU.Buy Brand Specs Now, $29
You’re kicking butt & taking names on building your online presence. Or at least giving it an A+ effort. But searching 5 different places for the notes you took about your new Call-To-Action is getting old. You know that building a real-deal, people-recognize-you-in-Facebook-Groups, kind of brand takes consistency. But how exactly do you pull that off without adding more to your schedule?
You’re busy building, running, or scaling your biz. There are so many moving pieces, & keeping track of everything can feel like a full-time job in itself. Never mind your actual client work.
You're sick of staring at a blank computer screen & re-inventing the wheel every time you create write a caption or email. 🤔
You're smart. You know that consistency is a big deal for building a brand. There’s your website, social media, your emails, & more. But the how is hard.
Enter your Brand Specs. 🙌🙌 Swipe my personal setup & rock your brand's personality. Copy & customize to your heart’s content. Perfect for the solopreneur or to share with your team.
Keep all the things that make your brand unique organized & at your fingertips with Brand Specs. Even when you’re on the go. (Hello mobile-friendly!) Time to write that sales page or a social media post? No problem!
Brand Specs will help you stay consistent in all the places quickly & easily. Which means more time for that elusive work-life-balance thing. Brand Specs to the rescue!
Brand Specs is a mini course + template (built in Airtable) to organize all the things that make up your brand. I'm talking the values, words, templates, copy bank, etc. more than the visuals. Although there's a place for those too! I honestly believe you absolutely need to organize #allthethings that help you rock your brand personality. (Even if you’re a right-brained creative.) Getting it done now will help you get on with your biz & serve your people. Sure, you could DIY it. But you’ll get it done faster with Brand Specs. 😉
"Brand Specs is a must-have for any small business that cares about keeping their brand personality cohesive. In this quick course (I did it in an hour!), Katie walks you through how to organize ALL of your brand elements in Airtable. From logos and HEX codes, to copy snippets and your word bank, you’ll have everything organized and at your fingertips. If you’re new to using Airtable, this course is a fast and easy way to get up and running with the tool. Katie’s how-to video is clear and easy to follow (the course is worth it just for the Airtable tutorial!). If you’re already using Airtable, you’ll have your brand specs organized in a flash!
This is exactly what I needed to get my brand sorted, and I would highly recommend this course to any solopreneur. My life just got so. much. easier."
Amy Adams, Shining Insight